With the holiday season in full swing, it is important to remember clients and customers who have helped your business grow over the last year. It is also a great time of year to get your business presence known by creating strategies for obtaining new clients and customers.

Here is a list of some ideas:

• Send a holiday card thanking existing clients and customers for their business. Include an offer or a special discount inside the card to continue receiving their business in the New Year.
• Give a gift to your clients and customers. It can be anything from a desktop calendar to coffee cups, shirts or stationery. Make sure you leave your brand on the gift so that they have your trusted name on their minds throughout the year.
• During a tough economy, many holiday shoppers are wise spending their hard-earned money. They are always on the lookout for the best deals so offer discounts or coupons. It will help you gain exposure of your company, attract new clients and customers, and keep your existing clientele loyal to the services and products you provide.
• Direct mail marketing during the holiday season is a wise move. People are always in search of great gift ideas and if you create a well-built message along with a strong discount or offer, you will not only increase traffic to your store or website, but you will also have a higher sales volume during the holiday season.
• During this time of year, there are several events and gatherings taking place in your own community. Reach out and introduce yourself and your company locally by handing out business cards, coupons and brochures. Let your community know you are there for them. It’s a great way to connect with others and a personal touch goes a long way in receiving repeat business.

Thank your new and existing clients and customers with how much you value your relationship with them. It will show your commitment and dedication, and it will be returned to you throughout the year.